For Rebecca, being pregnant and not being able to take her pregnancy vitamin what unthinkable. She was after all the president of a vitamin company. Unfortunately, knowing how important these nutrients are did not make taking the large pills every day any easier. Being in the industry, she knew that there must be a better way. There must be a way for pregnant mothers to take their pregnancy vitamins without the challenges often associated with a heightened gag reflex and sensitive tummy.

Not wanting other mothers to face the same challenge with their pregnancy vitamins, Rebecca gathered her team of formulators, medical professionals and colleagues and created a yummy, easy to eat pregnancy vitamin soft chew that any pregnant mother could eat.

From Rebecca's struggle, Bloom'en Nutrition was born.